Project:
Longform storytelling

Role:
Senior copywriter, creative lead

The work:
The Locals is a mini-documentary series featuring incredible hosts from the Airbnb Experiences community. Based on the concept “when an interesting person is your destination,” each short film explores a place through the fresh perspective and passions of the most interesting people who live there. The series features a taxidermist who unveils a curious side of London history, a mountaineer saving Costa Rican waterfalls, and a New York street photographer who’s spent years documenting life on one bustling corner. The goal of this experimental project was to raise awareness of Airbnb Experiences and position them as alternatives to mass tourism. 

Airbnb Creative developed the strategy, using longform storytelling to increase comprehension and appetite for Airbnb Experiences, and produced global video and photography shoots to bring the series to life. I led story development for each episode, led creative on-set for an adventurous production in Costa Rica, and provided editing direction.