Project
Integrated campaign

Role
Associate creative director

Work
Good Eggs is an online retailer that delivers local, sustainably produced foods in San Francisco and LA. My work focused on telling the stories of the people — farmers, ranchers, distillers, bakers, fisherpeople and other foodmakers — behind the products.

My team documented producers’ stories through interviews, photos and videos to better understand and highlight what made their foods special. We featured these stories across TV and digital ads, email campaigns, billboards, social media and print collateral.

I sourced stories, directed photography, wrote copy and oversaw design for these materials.