Arc Boats

Project
Brand development and marketing campaigns

Role
Brand writer and creative director

Work
Arc Boats is an LA-based startup manufacturing and selling high-performance electric boats. The company introduced the most advanced electric watercraft commercially available, and it’s developing new models that are cleaner for the environment, quieter, and easier to maintain than traditional gas boats.

My role included defining the product through content strategy, writing marketing copy for Arc’s website, blog, social media, and email campaigns; directing design assets; and directing photo shoots on the water — at very high speeds.